Friday 14 June 2024

Party branding

The Conservative candidates ditching the Tory brand

How bad is the Conservative brand?

Bad enough for dozens of its own candidates to avoid using it, according to research from Sky's Online Campaign Team and Who Targets Me.

We looked at the adverts published on Facebook and Instagram by 521 Labour and Conservative candidates from 1 May until 12 June...

Most Labour candidates' adverts are plastered in party branding.

But for a number of Conservatives, it's hard to tell at a glance that they're Conservatives.

An interesting contrast between Conservative and Labour I thought. Not a huge contrast, but interesting, especially if some kind of  trend is emerging. Modern technology does facilitate a much more personal approach to constituency voters.


DiscoveredJoys said...

You can argue that the Conservative 'Wets' will lose them the General Election and 'proper Conservatives' are complicit in allowing the Wets to dominate, even as the proper Conservatives write the 'wettage' out of their election material.

Now it is expected that Labour will win the General Election and the debate is by how large a margin. And yet... arguably Starmer is trying to keep the Labour 'wets' dominant. Corbyn, one of the driest, excluded. A tilt at expunging Abbot. Rayner (not a wet, but dialling the dry back - for now) managing to thread the between the wet/dry stances.

How will this play out at the General Election after next?

Sam Vega said...

Understandable for the Conservatives, and understandable if you were a well-known and effective constituency MP. They are probably trying to gamble on their constituents feeling safer with a "small-c conservative" who will look after their interests while Labour is in power. Historically, the Conservative Party had little in the way of central control and marketing. It was more like a loose alliance of Local Conservative Associations who sent their MP to Westminster, the MP accepting the Tory Party whip because that fitted their inclinations.

Ironically, the same has happened with Corbyn. Same old student-union quasi-Marxism, but the lawyers have told him to remove the corporate logo from his leaflets.

Election night is going to be fascinating. Coffee and biscuits ordered!

A K Haart said...

DJ - it would be interesting to know how wet Conservatives in safe seats are because they will dominate after the election. They may even decide to be more conservative in response to Reform - if they get the chance.

Starmer may find it difficult to manage a large majority, especially from within a tiny politburo which apparently is his intention.

Sam - it's a pity all parties aren't loose alliances with more diverse views on major issues and a greater inclination to oversee the permanent administration more effectively. Yes, election night is going to a coffee and biscuits night.

dearieme said...

It hasn't aged well, "Sir" Kneel's declaration that he never used private healthcare. It turns out he does, specifically dentistry.

When challenged he explained he does not qualify for NHS dentistry. I suppose the fact that he can entertain such a fantasy implies that nobody in his circle uses NHS dentistry.

Maybe we should refer to him as 'Kneel "Gnashers" Starmer'.

Anonymous said...

I suppose that one good thing of a Labour victory is that Dim Dave Cameron will lose his Ministerial salary and have to go back to living on his millions and his £130 a day Lords allowance. Expecting a GoFundMe campaign from him any day now.

A K Haart said...

dearieme - or "Open Wide" Starmer.

Penseivat - yes, losing Dim Dave Cameron from the headlines will be a bonus, although his replacement could be as bad.

dearieme said...

I've been reading about Keith Strimmer being keen to keep his children out of the news, to the extent that their names are to be secret.

A cynical thought occurs: it's not because they attend private school, is it?

James Higham said...

I agree with Penseivat.

A K Haart said...

dearieme - could be private schools, although he does seem to be naturally secretive.

James - so do I.