Sniffy

This is the silent war the perfume industry won't tell you about

Mysterious perfume houses you've likely never heard of supply most of the well-known brands, with the same perfumers often producing fragrances for the likes of Chloe and Yves Saint Laurent as well as the budget companies...

But in recent years, these high-end brands have been waging a silent war - against the rise of the perfume "dupe houses" trying to copy their fragrances...

Dupes are products that appear very similar to a more expensive or high-quality product...

It's not difficult to see why consumers are turning to dupes.

Plenty of high-end perfumes are in the three-figure range - with some even reaching as high as £300.


Blimey, how much perfume does the well-heeled shopper get for £300? Much less than a pint presumably. 

Sarcasm aside, it's an interesting article, because presumably high-end perfume brands are up against the spread of information as well as being undercut by "dupe houses".