Nope - it was ridicule

Jaguar boss says criticism of new advert is ‘vile hatred and intolerance’

Rawdon Glover, the managing director of Jaguar, said the campaign message had been lost in “a blaze of intolerance”, adding that the carmaker must move away from “traditional automotive stereotypes”.


Unfortunately for Mr Glover, it wasn't intolerance, it was ridicule.


Paul Burke, an advertising copywriter, told The Telegraph this week: “As a piece of creative work it’s rubbish. It’s really cheaply done and there’s no idea in it. It will do enormous damage to a great brand.”