Viewer drought

Humiliation for BBC as viewers of major £45m channel tune in for just 10 seconds

The BBC Scotland channel secured an audience share of just 0.12% of British TV viewers last month, with the average viewer spending just 10 seconds watching.

The standalone BBC Scotland channel has been struggling to attract viewers, with a mere 0.12% of British TV viewers tuning in during October. The average viewer reportedly spent just 10 seconds watching before switching channels, in the latest humiliation to the public broadcaster.


The numbers are here. For example, average daily minutes spent watching BBC News is reported to be 1 min 38 sec. Far too long in my view.