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Saturday 15 April 2023

Counterintuitive is difficult



Labour MPs turn against Starmer as they condemn ‘brutal’ Sunak attack ads

Furious Labour MPs are on a collision course with Sir Keir Starmer’s team over the “brutal” and “dehumanising” anti-Tory attack adverts ahead of a showdown meeting on Monday.

Sir Keir is not expected to attend a meeting of the Parliamentary Labour Party (PLP) on Monday evening – but members of his shadow cabinet and other senior officials will be there to defend the ads to Labour MPs who are uneasy about the move into “gutter” politics...

However, polling guru Professor John Curtice questioned the effectiveness of the campaign. The elections expert said attack ads only “resonate” if they tell voters “things that they think they already know”.

“Like the one showing Ed Miliband in Alex Salmond’s pocket – it expressed something people already thought. But trying to convince voters something that’s counterintuitive is difficult,” he explained.


One source of Labour unease is obvious enough. MPs are worried that Starmer will come across as just another political oaf after all the effort to make him seem like a safe pair of hands. Meanwhile the Tories are busy presenting Sunak as an even safer pair of hands. A tricky problem but Starmer has made it easier than it was.


Deadly smart motorways axed by Rishi Sunak

Smart motorways will no longer be built in the UK after Rishi Sunak admitted that the public has lost confidence in them.

7 comments:

Sam Vega said...

Sunak will easily win the "safe pair of hands" contest. Starmer looks like a smarmy lawyer, Sunak looks like the bloke in the pharmacy who hands over your pills. The only bit he needs to get the public to forget is his setting up a leadership campaign website while he was still "loyal" to Boris.

The best I can say is "May the least incompetent win".

dearieme said...

"the public has lost confidence in them"

Did they ever have any confidence in them? Weren't they always an obviously bad idea?

Scrobs. said...

Professor John Curtice does often make sense, but could also consider that many normal citizens just ignore the whole charade anyway, so all this brain-cell stuff doesn't do anything for lots of voters.

I always thought that the 'Labour's not working' ad was pretty feeble anyway!

James Higham said...

Clown world. Destructive clowns.

DiscoveredJoys said...

Furious Labour MPs are on a collision course with Sir Keir Starmer’s team over the “brutal” and “dehumanising” anti-Tory attack adverts ahead of a showdown meeting on Monday.

Perhaps they (and MPs of other Parties) fear that they too could be the subject of attack adverts? I suspect that most politicians have something they would prefer not to be aired. They are human after all - or at least a 'special' type of human :)

Anonymous said...

I thought that Smart Motorways were not "built".
An existing motorway just had it's safety hard shoulder renamed as a lane suitable for 70mph travel.

A K Haart said...

Sam - "May the least incompetent win". I agree, but it's a horrible prospect either way.

dearieme - I agree, they were always an obviously bad idea. It suggests the idea came from backroom spreadsheet bods rather than anyone with political antennae.

Scrobs - I'm sure you are right, many normal citizens do ignore the whole charade. The trouble is they vote for one of the usual culprits yet again.

James - it is, destructive clowns.

DJ - it certainly seems likely that there is some skeletons in cupboards self-interest there. Or they simply know that mud-slinging works both ways unless you have big media entirely on your side.

Anon - yes, 'built' isn't right at all. 'Bodged' would at least be more accurate.