Brecon Beacons National Park to be renamed in response to climate change
Bannau Brycheiniog National Park says the change is an "organisational" one which will "better reflect the park and the world we live in today".
Catherine Mealing-Jones, the park's chief executive, told Sky News that it was important to have a name that "meant something to the people of the area".
"As we went through the process of looking at the brand and thinking about the kind of park and organisation that we wanted to be, the old logo didn't seem to make a lot of sense, we're an environmental organisation so a giant, carbon-burning brazier isn't really a good look," she said.
The name 'Brecon Beacons' doesn't lead me to think of a giant, carbon-burning brazier, it reminds me of hills in Wales while 'Bannau Brycheiniog' doesn't. I suppose it's a reminder that bureaucrats have to do ever more bureaucracy. If we want less bureaucracy we need fewer bureaucrats.
'Brand' reminds me of torches and pitchforks though.
3 comments:
Yet another functionary desperately looking for a function. It's a painful fact that no matter how desperate national circumstances might be, there is never a shortage of fuckwits like this.
As The Jannie said.
Just imagine how little there is for a "Chief Executive" of a National Park to actually do. It basically just sits there and people visit it. There are probably a few things to sort out every year: signposts, re-fencing, legal arrangements and liaising with the army about live-firing. So let's make a big change to justify our salary...
What's interesting is the eco angle. This is so transparently nonsensical (didn't we establish earlier that burning wood - as in a beacon - is essentially carbon-neutral?) that it's obvious the woman is being driven by intellectual fashion.
Jannie - yet she seems to take herself seriously, as if she really doesn't see herself as a functionary desperately looking for a function. Maybe it's necessary to do the job.
Sam - it creates an image of people with little to do sitting round a table inventing fashionable nonsense to fill out the day. As if they never look out of the window and think how long the Brecon Beacons have been there and how insignificant they are in comparison.
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