Saturday, 5 June 2021
The price of virtue signalling
The UK’s 100 richest families are being urged to commit £1bn over the next five years to tackle the climate emergency and halt the destruction of the natural world, as the world prepares for a big push on environmental issues at the G7 summit.
Each of the 100 richest families in the UK, and the 100 biggest charitable foundations, will receive a letter on Saturday asking them to make the climate and biodiversity crises a focus of their philanthropic efforts, in order to stave off pending disasters that would imperil all their other charitable efforts.
Surely the UK's 100 richest families didn't become rich while failing to spot scams when they see one. A few quid thrown into the pot for virtue signalling perhaps, but this is an average of £10 million per family.