This morning Mrs H and I were chatting about the celebrity antics of Meghan and Harry, particularly the entertaining attempts by Meghan to create a lifestyle brand. She isn't the only one playing this tawdry game of course, but she is remarkably unconvincing even by celebrity standards.
Mrs H was particularly amused by this advice from Meghan -
Her raspberry jam - which is made in a factory - will be 'presented in keepsake packaging,' and she advised fans to 'repurpose' the jars 'to tuck away love notes or special treasures, and to remember this pivotal moment with me', adding: 'Think of it as our time capsule'.
Meghan, 43, continued: 'And by the way, once you've enjoyed every spoonful of this fruit spread, you may want to do what I do: rinse the jar and use it as a small bud vase for flowers on your nightstand, or to hold your pens on your desk.'
The entertaining aspect is its transparent shallowness, the idea that any sensible adult could go along with such crudely tacky marketing. Some will go along with it presumably, just as some adults accept free tickets to Taylor Swift and Sabrina Carpenter shows.
Meghan, 43, continued: 'And by the way, once you've enjoyed every spoonful of this fruit spread, you may want to do what I do: rinse the jar and use it as a small bud vase for flowers on your nightstand, or to hold your pens on your desk.'
The entertaining aspect is its transparent shallowness, the idea that any sensible adult could go along with such crudely tacky marketing. Some will go along with it presumably, just as some adults accept free tickets to Taylor Swift and Sabrina Carpenter shows.
Yet is anyone seriously interested in the Meghan Markle show, except as a casually entertaining demonstration of just how vacuous celebrity marketing can be?
9 comments:
As they say in North Britain : "Jings! Crivvens! Haud me back! "
‘Keepsake’, ‘time capsule’, ‘special treasures’, ‘rinse and use as a bud vase’ - must remember to do all that when we finish the current jar of Cooper’s Marmalade.
Actually, we’ve been ‘repurposing’ jam jars for years; how gratifying to find we are ahead of the curve!
I'd never have thought of all that Meghan!
Such ingenuity must be a revelation to democrats over the pond!
Amazing!
"rinse the jar and use it as a small bud vase for flowers on your nightstand, or to hold your pens on your desk."
Alternatively, half-fill it with some B&Q thinners, and immerse a freshly-used paintbrush in it. You can tuck this away on a dusty spider-haunted shelf in the shed, intending to finish the job of cleaning the brush on some later occasion. When you find it again, the bristles will have bent round like a banana, and the paint and thinners will have solidified so that you can safely pick the whole thing up by the handle. Be careful of the spider!
Then, you can tastefully arrange it in the bin.
Doonhamer - tempting isn't it?
Macheath - and of course Meghan has been 'repurposing' Harry for years, now she's trying to 'repurpose' herself. The children need to be wary.
Scrobs - yes it must be a revelation. "How does she do it?" Democrats ask, "she must be another Elon Musk."
Sam - ah, I see you do it that way too. It wasn't a spider in my case, it was a frog skeleton.
I think Sam Vega must be my other half’s long-lost twin!
Meanwhile, courtesy of a comment at the Telegraph:
“…you may want to do what I do: rinse the jar and use it to hold your false teeth on your nightstand.”
Has it reached peak vacuity yet?
You can also rinse and throw into the recycling bin, whence it is taken off by the recycling team and carefully reprocessed by throwing into landfill.
Macheath - or don't rinse the jar and enjoy the flavour for a little longer.
James - not yet, but close I reckon.
Tammly - I suspect the value of the jar is less than the water used to rinse it.
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