Thursday, 18 August 2022
Japan encourages its sober young people to drink more and boost economy
The Japanese government has launched a nationwide competition to revitalise the alcoholic beverages industry which has been shrinking due to demographic changes, lifestyle choices and the coronavirus pandemic.
The country's national tax agency's Sake Viva! campaign, which runs until 9 September, asks people aged 20 to 39 to come up with ideas for new "products and designs" to "stimulate demand among young people".
This includes boosting Japanese alcoholic beverages such as sake (rice wine), beer, whiskey, wine or beer.
I have a simple idea. Show episodes of Maigret on Japanese TV and give it lots of positive publicity. I'm thinking of the version where Rupert Davies played Maigret. His character drank even while on duty trying to find the murderer - smoked like a chimney too. Could also help with the ageing population problem.