A man’s social rank is determined by the amount of bread he eats in a sandwich.
F. Scott Fitzgerald - The Beautiful and Damned (1922)
ABF’s Hovis takeover deal given go-ahead by competition watchdog
The Competition and Markets Authority (CMA) said ABF could have pulled out of the UK bakery sector if the merger were not to take place.
The takeover of Hovis by Kingsmill owner Associated British Foods (ABF) has been cleared by the UK competition watchdog...
Both companies have been affected by an overall decline in demand for bread, increased demand for lower-margin supermarket own brand bread and significant cost increases, particularly for energy, wheat and distribution.
Significant cost increases for energy, wheat and distribution eh? That would be tangled up with Mad Ed Miliband's energy games, although on a personal note we eat less bread these days, it's not the staple it once was. Maybe it's a social status thing as Scott Fitzgerald said.
Crumbs, what does that imply?
7 comments:
We more or less stopped eating bread because it has become a scam.
It all tastes disgusting except the more expensive sour dough version. Even some of those are dreadful.
I think the bread industry will put itself out of business by cost cutting.
I have limited my consumption of bread to almost nothing because of my blood glucose levels. But prior to that a good bread roll with good butter was almost a meal in itself.
Modern bread seems to me like edible wrapping for the fillings. Some of those fillings are suspect too.
Mike - we haven't given it up but we're going in the same direction, towards less and less. We also make versions of bread from ingredients other than wheat flour.
DJ - yes, a good bread roll with good butter is almost a meal. Still has its attractions but becoming a memory now.
In one about scam ... just can't trust store bread now, even flour.
James - it certainly lasts for a suspiciously long time.
Haven't eaten the soft tasteless mass produced stuff in years. But a breadmaker to do the mixing, decent flour and oven cooking is like a trip to the gustatory happier past
Woodsy - yes, breadmakers are very good. Ours is ancient, still works but we don't use it very often because we eat so little bread now. The aroma of baking bread is still very pleasant though.
Post a Comment