Two thirds of our customers’ fraud cases start on Meta, Lloyds says
More than two thirds of fraud cases reported to Lloyds first targeted customers on Meta platforms, the bank’s head of fraud prevention has said.
Data from the banking giant shows those in their late twenties and early thirties are being reeled into scams on Facebook, Instagram, and WhatsApp, which are all owned by Meta.
Common scams included ticket fraud, particularly for concerts and sporting events such as Taylor Swift’s Eras tour and Premier League football matches.
Writing in the Sunday Times, Lloyds’ fraud prevention director Liz Ziegler said 68 per cent of fraud reports from their customers started on a Meta platform.
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