Crumbs, what does that imply?

A man’s social rank is determined by the amount of bread he eats in a sandwich.

F. Scott Fitzgerald - The Beautiful and Damned (1922)

ABF’s Hovis takeover deal given go-ahead by competition watchdog

The Competition and Markets Authority (CMA) said ABF could have pulled out of the UK bakery sector if the merger were not to take place.

The takeover of Hovis by Kingsmill owner Associated British Foods (ABF) has been cleared by the UK competition watchdog...

Both companies have been affected by an overall decline in demand for bread, increased demand for lower-margin supermarket own brand bread and significant cost increases, particularly for energy, wheat and distribution.

Significant cost increases for energy, wheat and distribution eh? That would be tangled up with Mad Ed Miliband's energy games, although on a personal note we eat less bread these days, it's not the staple it once was. Maybe it's a social status thing as Scott Fitzgerald said. 

Crumbs, what does that imply?