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Thursday, 15 January 2026

Sinking, sinking...



An opportunity or a threat? How YouTube overtook the BBC

According to official ratings agency Barb, the Google-owned platform now attracts a larger audience than all of the BBC channels combined.

In December, the BBC attracted 50.8 million viewers, compared with almost 52 million who tuned into YouTube on their televisions, smartphones or laptops.


Meanwhile we're off to Tesco this morning for a spot of food shopping. Even that is more interesting than the BBC. More sustaining too.

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