Saturday, 3 September 2022
A great big fat frightened rat
BBC presenters: What's behind the large number leaving?
A large number of presenters have left the BBC in recent months - either by force or by choice. Their departures have invited some uncomfortable headlines and questions for the corporation in the process.
And yet, it is hard to pinpoint a single driving force behind the recent exodus, because there's a whole host of reasons for it.
One reason is that the BBC can't compete in a digital world. There are people making videos in their kitchen doing a better job.
Steven Barnett, professor of communications at the University of Westminster, says: "Because the BBC was forced - partly through a campaign driven by a self-interested press - to reveal top salaries, its commercial competitors know exactly where to pitch their offer.
And those BBC competitors know who they want, who they don't want and why, so the 'talent' pool drains away.
Dorothy Byrne, former Head of News & Current Affairs at Channel 4 News, says: "Key journalistic talent now leave because they believe rightly that the BBC's erroneous interpretation of regulation regarding impartiality prevents it from telling viewers and voters the truth. The BBC has always been a timorous beastie. Now it's a great big fat frightened rat."