Pages

Thursday 9 February 2023

A new label for our budget brands



Waitrose shoppers outraged over 'tone deaf' food message in UK supermarkets

Waitrose has been called “tone deaf” over its new "perfect for the food bank" promotion it currently has in stores.

The posh supermarket has been criticised for describing the promotion as "perfect" after putting labels on certain products to encourage Waitrose shoppers to donate them.

4 comments:

Sam Vega said...

Cue standard outrage, but I can't see much wrong with it. Some are apparently outraged that it "normalises" food banks, but there's no reason why poverty can't be alleviated by private enterprise and charitable individuals. Of course, they would prefer that the state sorted the problem out, which involves compulsion, so that's apparently OK.

And I guess some foods are more perfect in food banks than others. Tins of beans and stewed meat, dried pulses, and pasta, for example. Or maybe the poor prefer lettuces and fresh fish after they have spent a few days in the depot...

DiscoveredJoys said...

Interestingly Morrisons pre-bag and price items for the food bank. You can pick one of these bags or make your own contribution, or none. I don't feel outraged or offended, it's just smoothing the way for charity.

Bucko said...

You can try to do any kind of good thing, but there will always be progressives waiting to slate you for it, after coming up with some imagined slight. There will also always be the media, to give them their publicity

A K Haart said...

Sam and DJ - we occasionally give food to supermarket collection points, but what I don't like is the impulse to nudge and push it a little further. To my mind, it does normalise food banks and in doing so it nudges out nutritional education and frugality.

Bucko - that's it, take things a little further, then a little further and we reach a point where those who dislike the idea are slated rather than listened to.