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Thursday, 12 June 2025

Scary toys on the way



Barbie-maker Mattel teams up with OpenAI, eyes first AI-powered product this year

Mattel has teamed up with OpenAI to develop toys and games with artificial intelligence, and expects to launch its first AI-powered product later this year, the Barbie-maker said on Thursday.

The company, which also makes Hot Wheels and Uno cards, plans to "bring the magic of AI to age-appropriate play experiences with an emphasis on innovation, privacy, and safety," it said...

"With OpenAI, Mattel has access to an advanced set of AI capabilities alongside new tools to enable productivity, creativity, and company-wide transformation at scale," said OpenAI operating chief Brad Lightcap.



Sounds scary if Mattel comes up with a Barbie doll which is smarter than Keir Starmer's Cabinet. Not a high bar that one, but still scary.

Apparently Brad Lightcap isn't one of their products.

6 comments:

Doonhamer said...

If not done already, it has the makings of a good horror movie.
I have a vague recollection of such with a ventriloquist's dummy. It will come to me.

Sam Vega said...

Drag Queen storytime just got a lot safer.

Anonymous said...

Doonhammer - There was a horror film called Chucky, but not certain if that's the one you were thinking of.
Penseivat

Bucko said...

Maybe they'll call it Chuckie

Bucko said...

Doonhammer - I'm pretty sure there was also an episode of the Twilight Zone with an evil ventriloquist's dummy

A K Haart said...

Doonhamer, Penseivat and Bucko - how about a version of The Devil Doll where Ken is Barbie's dummy in a ventriloquist act? Sounds scary already.

Sam - but slightly unpredictable depending on the questions the kids ask.