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Friday 11 December 2020

A woke aristocracy



It is easy enough to see woke political trends as a foretaste of a future aristocracy. There are a number of aspects supporting the idea such as the decline of democracy, the rise of woke bureaucracies and woke business sentiment, woke policing, the steadily increasing reach of woke censorship and woke celebrity culture. Voters and the right to vote are slowly becoming irrelevant.

Yet there is something else going on too. Gigantic corporations with hundreds of millions running into billions of customers. Tech giants with billions of users – they need those customers and users in those numbers. They need vast numbers of people to earn, spend, use their systems, buy their products and to continue earning and spending to do just that.

It isn’t easy to see how this chimes with a woke aristocracy which does not value those same people in anything like the same way. It’s an extremely basic conflict of interests.

5 comments:

Sam Vega said...

I think the woke aristocracy is trying to colonize those big corporations. Non-woke employees are harassed or sacked, and the advertising is used to sell woke ideas to the general public. In turn, the general public are forced to accept it and generally acquiesce if they want to carry on buying stuff.

Scrobs. said...

I tend to ignore the 'woke concept', and file it under 'Stupid', in the cabinet in the spare room I use to keep all sorts of unwanted stuff, like my first payslip, school cap etc...

The aristocracy don't really figure with me, although the rags still think that countless pics of a simpering Ginge and Minge sell papers!

Luckily, Senora O'Blene and I gave up all that so many years ago that we're really oblivious to any new trends, which are like bell-bottoms, cassette recorders and tank-tops!

A K Haart said...

Sam - I agree, although sooner or later the internal contradictions should surely become increasingly problematic because customer and user interests are not woke.

Scrobs - that must be the right attitude and maybe in the end it's the one which will sink woke culture.

AndrewZ said...

Like all religions of the elite, the woke religion is simply a tool of social control. That's why they can switch so easily between woke zealotry, green zealotry and cynical deal-making according to what best serves their interests at any given moment. So, they will quickly find some way to make a deal with the tech oligarchs, who will assist their political allies and put a thin veneer of woke piety on their products while using their wealth and lobbying power to ensure that woke legislation and regulations never affect their bottom line. Corrupt insider deals all round!

A K Haart said...

Andrew - yes the bottom line will be preserved whatever piety they adopt. Green zealotry makes people poorer and less able to buy all those products and services produced by tech oligarchs so presumably the tension created by that puts some kind of limit on what can happen in the real world.