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Sunday, 22 April 2012

Award-winning ice-cream


While on holiday here in Minehead, my better half and I have both noticed how difficult it is to find ice-cream that isn't described as Award Winning. I like the synthetic stuff, full of alginates and emulsifiers, but even that tends to be Award Winning. Who awards these awards?

5 comments:

Sam Vega said...

The Ice Cream Alliance, to name but one.

http://www.ice-cream.org/

I suspect, however, that this is a confederation of producers who meet up to lick each other's cones and keep the "award winning" trope in play.

Roger said...

For my sins I once worked in Marketing. There are agencies who specialise in producing awards that only your product can win, or you just make one up, its as simple as that. All a matter of one's definition. No problem unless your ice-cream is recycled.....

A K Haart said...

Sam and Roger - so the awards aren't genuine testimonials!

I also had some award-winning fish and chips yesterday - felt queasy for the rest of the day.

James Higham said...

I read it first on this award-winning blog.

A K Haart said...

James - now there's an idea (: