David Cameron vowed to get behind business to create a "land of opportunity for all", in his big speech to close the Conservative conference.
What on earth does he mean by a distinctly old fashioned use of the word "land" in this context? Land of hope and glory I suppose.
We are well on the way to becoming a region within the EU. Cameron's use of the word "land" implies a degree of political independence he has no intention of allowing, let alone fostering. In a more rigorous and honest world we'd call it lying.