Because we have grandkids I watch a fair bit of kids’ TV although these days all of it is streamed off the internet. Terrestrial TV seems to be dead as far as the grandkids are concerned. I doubt if they know which channel is which so the BBC's planned spending splurge could be a waste of money.
Commonly heard on kids’ TV is the word ‘awesome’. Along with ‘amazing’ it denotes a kind of gushing approval which can be directed at any mediocre achievement because the great aim seems to consist of avoiding the worst possible thing a child can ever experience – sadness.
Oh well – we are all too familiar with hype, exaggeration, unmerited praise and the pathological avoidance of criticism because we are modern and caring. We must be soft in the head too - but I add that in the nicest possible way.
It is natural to encourage kids in their halting endeavours to learn and progress because we want them to do well. Of course we do so we have to offer up at least some admiration for that weird orange blob which is supposed to be Mummy or that lump of Play-Doh which is supposed to be a dragon. The trouble is these things are neither awesome nor amazing so perhaps we shouldn't say they are. It doesn't prepare them for bureaucratic realities later on.
Suppose a child grows up, takes to politics, climbs the greasy pole all the way to the top and finally makes the UN work as it should. That would be both awesome and amazing. Well not really. That would be impossible, but ‘impossible' is a word you don’t seem to hear much on kids’ TV and that could explain a good deal.