The Ferrari Luce Isn’t For You, And That’s Okay
The $640,000Ferrari Luce isn’t for me, either. The greatest automotive experience of my life came at the wheel of a sixty-year-old Ferrari 250 GT. But I think I understand where Ferrari is coming from. Or rather, what the pens of Sir Jony Ive and Marc Newson of design agency LoveFrom have set out to achieve...
Revealed earlier this year, the interior is a celebration of tactility, from its solid metal switchgear and analogue dials, to its simplistic, almost retro steering wheel and plush leather upholstery bathed in ambient lighting. This is a car interior for the newly wealthy who recognize the damage caused by a decade of scrolling. There’s no ghastly passenger touchscreen, no dimwitted haptic touchpads and no infuriating AI assistant. Instead there are beautiful materials that are sure to bring joy with every interaction. They’ll remind the driver of their Leica camera, their Linn turntable and their Rimowa suitcase.
2 comments:
Unimpressed.
Ferraris are stonking beasts with enormous engines consuming fuel as though it was free, spitting, snarling monsters that go amazingly quickly and explode just as fast.
Electric?
Pah!
The greatest automotive experience of my life came at the wheel of a Toyota Landcruiser, belting along the edge of a salt lake in the Aussie outback, A/C turned up and Rossini overtures blaring from the cassette player.
All it cost was the hire charge for the Toyota. Ferrari? Spit!
Post a Comment