An idiot’s guide to promoting “public health” policies
How to make irrational authoritarian moralism sound like urgent common sense
The Health and Care Committee has published a report calling for yet another slew of anti-obesity policies. After taking “evidence” from such experts as the orthorexic children’s entertainer Chris van Tulleken and some “youth activists” from Jamie Oliver’s front group BiteBack, it has called for a ban on fast food outlets opening near schools, a ban on all outdoor advertising of high fat, sugar or salt (HFSS) food, a ban on companies associated with such foods advertising themselves even if they are not advertising an HFSS product, and a ban on companies which “derive more than a certain proportion of sales from less healthy products from any discussions on the formation of policy on food, diet and obesity prevention.”
The whole piece is well worth reading for the way it eviscerates political delusions of grandeur.
Most parliamentarians are powerless pygmies with delusions of grandeur. Having no answers to the big problems facing the country, they indulge themselves in the displacement politics of petty prohibition. They want to be seen as heroic, so be sure to flatter them by portraying the policy you are proposing as “bold” and “brave”. When the Health Committee proposed a sugar tax in 2015, it subtitled its report “Brave and Bold Action”. Jamie Oliver urged ministers to be “big and bold”. This week’s report from the Health and Social Care Committee uses the words “bold” or “bolder” six times. The first line of the press release calls for “a new, bold approach”. The committee’s chair, Layla Moran, said: “We ask this government to be bold, not to fudge and delay food restrictions.”
How to make irrational authoritarian moralism sound like urgent common sense
The Health and Care Committee has published a report calling for yet another slew of anti-obesity policies. After taking “evidence” from such experts as the orthorexic children’s entertainer Chris van Tulleken and some “youth activists” from Jamie Oliver’s front group BiteBack, it has called for a ban on fast food outlets opening near schools, a ban on all outdoor advertising of high fat, sugar or salt (HFSS) food, a ban on companies associated with such foods advertising themselves even if they are not advertising an HFSS product, and a ban on companies which “derive more than a certain proportion of sales from less healthy products from any discussions on the formation of policy on food, diet and obesity prevention.”
The whole piece is well worth reading for the way it eviscerates political delusions of grandeur.
Most parliamentarians are powerless pygmies with delusions of grandeur. Having no answers to the big problems facing the country, they indulge themselves in the displacement politics of petty prohibition. They want to be seen as heroic, so be sure to flatter them by portraying the policy you are proposing as “bold” and “brave”. When the Health Committee proposed a sugar tax in 2015, it subtitled its report “Brave and Bold Action”. Jamie Oliver urged ministers to be “big and bold”. This week’s report from the Health and Social Care Committee uses the words “bold” or “bolder” six times. The first line of the press release calls for “a new, bold approach”. The committee’s chair, Layla Moran, said: “We ask this government to be bold, not to fudge and delay food restrictions.”
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