We hear things retrospectively when we have understood them. Marcel Proust.
I'm sure the industry has a name for these types of adverts that draw attention to the objects or media by which they are presented - some of them are really very clever.A double-edged sword, though. If the Duracell bus breaks down, or the accident one claims a real victim...
Sam - I'm sure there is a catchy, impossible to forget name. What is it though?
AKH, that first one reminds me of this story...http://metro.co.uk/2010/01/15/weight-watchers-clinic-floor-collapses-under-slimmers-weight-33699/
Mark - ha ha. No comments on the story though - too obvious I suppose.
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