One of the most important and far-reaching developments of
the twentieth century has been the scientific formulation of human behaviour. Its systematic analysis in terms of cause and effect continues to have an impact on all of our lives because in broad terms it works.
The Behavioural Insights Team – also known as the Nudge Unit – is now a social purpose company. It is partly owned by the Cabinet Office, employees and Nesta.
In general we respond to external stimuli in a fairly predictable manner if our response is positively reinforced. Once this is known as it has been
known for many decades or even centuries, then between genes and conditioning there is little
room for free will. What little mystery there was has gone forever.
As we are exposed to global political trends, we are
increasingly conditioned by them because many important trends have been designed to reinforce
officially approved behaviour. There is nothing accidental about it. We usually accept what we can’t change and
almost always accept what is beneficial or what has become familiar. It’s
how we are made and how mass manipulation works.
In addition, something which has been said many times is
that modern lives in the developed world are luxurious. Most of us are healthy,
wealthy but perhaps not wise if we compare ourselves to ordinary folk only a few
generations back. We have more freedom too, but we also have our own problems
looming just below a complacent horizon.
By far the biggest and most fearsome is the slow but apparently inexorable
drift towards global government. We are being conditioned towards a
vanilla-flavoured humanity where having a nationality, a culture or even a personal
philosophy will eventually become unusual.
Global government has been a dream of insane megalomaniacs and the terminally naive for some time, but whatever its defects we seem to be stuck with it as a slowly evolving reality. The prospect is not a jolly one.
Nations which play by the same rules but do not set those
rules are not nations. Cultures which abide by the same norms but did not
evolve those norms are not cultures. A personal philosophy absorbed from the same global trends is neither a philosophy nor personal.
Nations, cultures and individuals just disappear.