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Tuesday 29 August 2023

Shoppers' trust plunge drama



Shoppers' trust in supermarkets plunges to lowest level since horsemeat scandal

Which? found that less than half of consumers said they trusted the sector to act in their best interest. It comes despite a recent review by the retail regulator which cleared food shops of profiteering.

Shoppers' trust in supermarkets has fallen to its lowest level since the 2013 horsemeat scandal, according to a new survey.

Consumer group Which? found that less than half of consumers - 48% - said they trusted the sector to act in their best interest, while 18% said they did not trust it at all.


Blimey that's grim news - 48% of consumers expect supermarkets to be a social service. 

It is more heartening to find that 18% may be fully aware that supermarkets are businesses, but we can't be sure of that. Some of them may feel so outraged, offended and victimised because supermarkets are not a social service that they stamp their feet and say they don't trust them at all.

Or the survey may be 48% clickbait.

5 comments:

Sam Vega said...

Interesting picture on Sky News there: a crowded supermarket aisle, with not a woman in sight. Although one of the men is on the phone, doubtless telling his wife that the bloody chickpeas aren't where she said they were.

dearieme said...

As long as there are many supermarkets competing with each other I'm pretty sanguine. If a socialist government were to nationalise the lot and require you to shop at Govco I'd be distinctly untrusting.

A K Haart said...

Sam - it looks like Tesco which in my experience isn't as bad as Sainsbury's in that respect. Eggs aren't in the aisle labelled "Eggs" for example, and today the chickpeas weren't where we expected them to be, but it has always been like that.

dearieme - that's my take on it. Govco would be a disaster, but I'm not confident Starmer's crew know that.

Doonhamer said...

What is not to trust. Every product has label describing exactly what the thing contains. The price per weight is defined. All you have to do is read the label. All according to law.
Now your MP? What is his/her/its sincere convictions this week. He/she/it will have others if you do not like the first option.

A K Haart said...

Doonhamer - yes it's all on the label. I don't think many people read them or they wouldn't buy some of the junk on display.