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Monday, 31 August 2020

Hooray For Vaccines



Naturally enough a recent post about the shapes of stories raises a question about the shapes of media stories. For example, many have the standard shape based around persuasion –

Good ----> Bad ----> Good

An obvious media story which fits that general shape is –

Obama Cool ----> Orange Man Bad ----> Comfy Joe Biden


Yet a very popular media story shape is often hidden within the drama of the story. For example a basic shape could be this –

Bad ----> Worse ----> Look at Me 

Examples of this basic shape in action might be  –

Smoking chimneys ----> Climate Change ----> My Solar Panels 
Your Dirty Car ----> Climate Change ----> My Electric Car 
Your Clothes ----> Sweatshops ----> My £300 Jeans 
Your Diet ----> Your Fat Kids ----> My Favourite Chef 


Another popular media story shape is –

Bad ----> Good ----> Feelgood Better

For example –

Unhappy Child ----> Give Money ----> Happy Child
Unhappy Celebrity ----> Give Money ----> Happy Celebrity
Coronavirus ----> Lockdown ----> Hooray Still Alive
Coronavirus ----> Lockdown ----> Hooray For Vaccines 

2 comments:

Sam Vega said...

There's also bad ----> worse ---> feelgood better

Covid ---> Boris mishandles it ---> NHS saves the day

Imperialism ---> Huge numbers of migrants ---> Our cities get all lovely and vibrant

Systemic racism ---> Riots ---> Legal immunity for black rioters

A K Haart said...

Sam - ironically the NHS might have saved the day if a vast increase in population hadn't been nodded through.