The other day Mrs H and I visited Ikea looking some inexpensive odds and ends. Ikea is a place we generally avoid as a tedious tat maze, but when quality and durability are not at the top of the list it can be useful. Some of it is good value, some of it isn’t.
As we trundled around the Ikea-Land room layouts I remarked to Mrs H that I’d forgotten who I was and she understood exactly what I meant. It's the cloying, commercial, controlling atmosphere of the place.
No windows, no respite from masses and masses of cheaply made and cheaply sold household wares. All those Scandinavian names which add nothing to the experience. Maybe they did a few decades ago, but today they too are merely tedious. GÄSPA.
Ikea-Land is a world where bleak thoughts flit around the back of the mind. What is it all for? Are we merely consumers? Why are they even looking at that cabinet - it's crap. For Ikea-Land is a world where even the cynicism comes out bland and banal.