Sometimes the target of a critical blog post is more difficult to write than usual because socially it isn’t well-defined. The metaphors are weak or even missing and social cues are not strong enough to pinpoint the target with any degree of precision. The language is too diffuse.
Popular pundits tend to select easy critical targets rather than more diffuse, socially obscure targets that do not lie within mainstream social discourse. Yet any society is in part defined by these lesser targets where critical attacks are disallowed, circumscribed or the target simply sits below the cultural radar.
Issues that ought to be critical targets may escape mainstream analysis for a number of reasons, however deserving they are of full-blown targethood. Politics is all about creating false targets and shifting more deserving targets into the background so that critical social cues and metaphors fail to gain traction. This still goes on even though the internet has facilitated much more widespread target freedoms.
Take the BBC for example. It seems intent on making itself into a big fat target by its manifest failure to take advantage of target availability. Dodgy plumbers don’t really make the grade. Climate science would have been a glorious target with every shot guaranteed to hit the bull’s-eye - but no.
The BBC relies on mainstream targets with ready-made cues and metaphors. It does not seek new targets let alone give them traction - however worthy that might be socially or politically. This is what we mean by mainstream of course, but even an organisation as dismally mainstream as Auntie surely ought to take a peep beneath her skirts every now and then.