It isn't only the cars, but car badges seem to grow bigger and bigger as the years roll by. There is no mistaking a Mercedes in the rear-view mirror, with a badge big enough to adorn a truck only a few years ago. As most cars are little more than boxes on wheels I suppose manufacturers have an increasing need to distinguish their brand.
Does it work though? Not for me, I prefer something more discreet, but times change so there must be some advantage to big badges.
I wonder if car badges will continue to grow? Perhaps manufacturers will come up with some kind of holographic effect where the badge seems much bigger than it really is.