Via Mercatornet we are treated to three Mercedes ads where the cars are barely seen. All is emotion, soul-searching and glutinous modernity. The three ads are called.
Grow up: “Settle down”:
Grow up: “Start a family”:
The second and third ads are here and here. Meanwhile the Telegraph treats us to another, more familiar angle which may help us to explain what must be a substantial advertising spend.
Germany’s biggest car manufacturers shares plunged in early trading as investors digested allegations about decades of collusion between Volkswagen, BMW and Daimler.
Investors dumped the shares after reports, which first appeared in the German press late on Friday afternoon, claiming the companies may have secretly worked together on technology, forming a cartel that could have led to the “dieselgate” emission scandal.
The allegations come just days after Daimler recalled more than 3m of its Mercedes Benz cars for work to lower their emissions. The week before, Audi - which is owned by Volkswagen - recalled 850,000 vehicles.