Last year we were in Debenhams whiling away a few hours while the car was being serviced. Round about lunch time I phoned the garage on my mobile to see how things were going but had not realised how loud the store's ambient music was.
After vainly looking around for a quiet spot I ended up couching by a rack of coats with a finger in one ear. That way I could just make out what the garage had to say. No doubt the receptionist at the other end wondered why I was shouting, yet so many appear not to notice the incessant assault on our ears. Until that phone call I hadn't noticed just how loud it was. In the end, familiarity tends to breed not contempt, but acceptance.