We hear things retrospectively when we have understood them - Marcel Proust
This was one of the cleverest adverts ever produced, and most people recognise the 'brand' as well as the name!My problem is that Hovis just doesn't meet the standards our local baker does, so we buy GI bread and have done so for nearly a year...But it was a great 'sell', that advert - aye...
Benn down that hill, on a hot summer's day. Gosh it was steep! And a cat lying at the bottom, apparently dead but just comatose with the heat.
Michael - it was a great ad, but did people buy more Hovis? We remember it well for forty years but never succumbed.Sackers - lethal on a frosty day I imagine. Picturesque but seriously inconvenient.
"it was a great ad, but did people buy more Hovis? We remember it well for forty years but never succumbed"The tea shops of North Dorset have done well out of it, though.Memory plays strange tricks. I would have sworn that the voice-over was eeh-bah-gum Northern in the original, but this turns out not to be the case.And directed by Ridley Scott.
Sam - Joe Gladwin did Hovis ads a few years later. I think I mingled his voice with this ad so maybe you did the same.
The tune was written by a Czech and is based on an American spiritual. Also, going downhill on a bike like that is far from good for the reproductive organs. We too have walked up and down it but needed a pint afterwards rather than a slice of commercial bread.
Demetrius - just the one pint?
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